Small Business Smart Marketing Workshop


Jason Falls

Small businesses typically lack the time, staff and money to market themselves in a big way. But the Internet opens the door to big marketing on small budgets. This half-day workshop presented by Pikeville native and digital marketing thought leader Jason Falls will show you how to turn your referral based business into a lead generation business, allowing you to earn more customers, drive more revenue and grow.

And Jason’s tips and tricks will show you how to do it with a minimal investment of time, staff and dollars.

The Small Business, Smart Marketing Workshop includes sections and exercises on:

  • The importance of branding
  • Understanding today’s digital-first consumer
  • Why search engines and social media are important for businesses
  • How to approach generating leads strategically
  • What basic components you need in place to be a lead-generating business
  • How to build a simple process to handle the work of lead-generation and nurturing

The workshop includes a workbook takeaway with actionable steps for your business to implement.

Jason Falls (PHS Class of ‘91) is a world renown digital marketing and social media expert. He has spoken on three continents and in eight countries to help businesses leverage the Internet for revenue growth. His expertise has touched a variety of national brands including GM, AT&T, Humana, Jim Beam, Rawlings Sporting Goods, Fireball Whiskey and Trident. Falls has dedicated his work in 2017 to small businesses and developed the Small Business, Smart Marketing Workshop specifically for the needs of the small business not already leveraging digital marketing and social media for growth.

FRIDAY, FEBRUARY. 24th, 2017


Learn small business marketing strategies and tactics from an internationally renown author, speaker and expert without leaving the Mountains!

Your customers are online. Are you? What happens when the relationship and referrals dry up? Pikeville native and digital marketing expert Jason Falls wants to help build and grow your small business through proven marketing techniques. This half-day workshop will not only teach those, but you will walk away with a blueprint for success for YOUR business. 

In this workshop you will learn: 

• The importance of branding 

• How to reach customers in the digital age 

• The essentials of lead-generation 

• How small businesses can succeed online 

More importantly, you will: 

• Draft branding components for your business 

• Make a list of next steps to get up and running 

• Build a marketing workflow for your company

• Construct a blueprint for lead nurturing based on your business, staff and budget

Jason Falls


Jason Falls was rated a top 10 business leader to follow on social media by Forbes. He has spoken on three continents and in eight countries on all aspects of digital marketing. Falls has worked with brands like AT&T, GM, Jim Beam and Rawlings Sporting Goods. He has been cited by or featured in The Wall Street Journal, NPR, ESPN, the BBC and Entrepreneur.


FRIDAY, FEBRUARY. 24th, 2017

8:30 a.m. – 12:30 p.m. 

Hilton Garden Inn

Pikeville, Ky.




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